AI in marketing is here to stay. SERPs have changed and become smarter. Without further ado, here are the top SEO trends you should consider when optimizing your website for better rankings and traffic. Brodie Clark, SEO consultant at Brodie Clark Consulting, said that marketers should pay attention to what he calls “the quality effect of content on the entire site.” He adds that we can reasonably hypothesize that, with the new 4-page scrolling of the SERPs on mobile devices and the increase in images, the normal search will start to look much more like Discover.
Aleyda Solis, international SEO consultant %26 and founder of Orainti, believes that marketers should take advantage of SEO automation to ensure quality. Mark Traphagen, vice president of product marketing and training at SEOClarity, agrees that we'll see automation. Writer, editor, marketing professional, digital nomad, feminist and mother bear. According to Britney Muller of Britney Muller LLC, SEO experts should move away from traditional SEO practices that have little or no value today, as algorithms become increasingly stronger.
While high-quality content continues to dominate when it comes to the visibility of web pages, SEO trends evolve every year simply because search engine algorithms are continuously modified to make them smarter. Since search engine algorithms are constantly evolving, you should be aware of the latest SEO trends. Therefore, keeping track of current SEO trends should be an integral part of your digital marketing strategy. SEO content trends highlight that long-form content attracts more than three times as much traffic and is shared four times as much.
The trends that worked wonders a few years ago are no longer, for example, voice search, since algorithms have become more intelligent day by day. Dileep is a renowned SEO expert and author who has been active in the SEO industry for more than 12 years.