According to recent research, 87% of Internet users use mobile phones and 40% of transactions are made from mobile devices. For 2 or 3 years, global mobile traffic has surpassed desktop traffic. Therefore, a website that doesn't have a mobile version can lose a lot of potential customers. With the increasing use of mobile devices, voice search is becoming a popular trend among Internet users because it is faster and more convenient.
There are millions of people around the world who already use voice assistants such as Siri, Alexa, Cortana, Google Assistant or intelligent assistants in their daily lives. If merchants know how to get the most out of this method, they can generate more organic traffic for their pages and boost the SEO of e-commerce sites. It's important to note that voice search optimization is different from traditional SEO, and if you want to attract voice search customers, you must adjust your SEO plan for these users. If you have a blog post that includes a video, you're twice as likely to attract views than if you publish a blog post without videos.
In addition, by incorporating a video to one of your pages, it is likely that around 53% will rank on the first page of Google and you will increase your conversion rate (on average) by 80%. Here are some key elements of SEO for e-commerce sites that you should focus on to improve the user experience. Artificial intelligence (AI) is a powerful tool that is widely used to create unique and personalized customer experiences. It has a big impact on the SEO of e-commerce product pages.
In the coming years, not only will we find AI in service calls or in healthcare, but pretty much everywhere. Web security is another trend that doesn't seem to have much to do with SEO for e-commerce sites, but it's crucial to the user experience of the website. Users will never want to waste time visiting a website that doesn't have an HTTPS symbol or a green “security” sign before the address. BSS Commerce is one of the world's leading providers of Magento extensions and web development services.
With certified and experienced Magento developers, we are committed to offering high-quality products and services to effectively optimize your business. In addition, we offer a FREE installation: FREE 1-year support and FREE lifetime upgrade for every Magento extension. The information is based on the tracking of 6,000 e-commerce keywords in 10 categories, something the company has been doing for the past three years. To check if your SEO strategies are working, you should perform a full SEO audit of your website.
By understanding the following emerging SEO trends, you'll be able to better develop the right SEO strategy, predict what your competitors will do next, and find ways to continue to grow despite the challenges of the year. To maximize results, you need a comprehensive SEO strategy focused on improving both the fundamental pillars and the new trends to gain an advantage over your competitors. Since SEO is an inherent part of the success of your e-commerce, you simply have to take your time and create an efficient SEO strategy for your digital store. Some of the best ecommerce SEO tools that can help improve the SEO of your e-commerce website are Semrush, Google Search Console, Google Analytics, Ahrefs, etc.
This will help your team focus on other essential SEO objectives, such as optimizing for mobile devices, improving site speed, implementing their own data strategy, and staying ahead of other current trends. .