Ranking content on Google is becoming a challenge · 2.Google Discover focuses on great images · 3.Interactive content is on the rise · 4.According to the Demand Gen State of Interactive Content report, interactive content receives twice as much interaction as static content and can be especially useful for B2B marketing campaigns, such as live webinars or virtual events. Today's consumers are focused on getting answers when searching for content online. Clodagh O'Brien is a content creator and strategist. Over the past 12 years, he has created and managed content for many SMEs and global brands.
He is passionate about digital marketing and the impact of technology on culture and society. You can find her on Twitter or LinkedIn. Brodie Clark, SEO consultant at Brodie Clark Consulting, said that marketers should pay attention to what he calls “the quality effect of content on the entire site.” He adds that we can reasonably hypothesize that, with the new 4-page scrolling of the SERPs on mobile devices and the increase in images, the normal search will start to look much more like Discover. Aleyda Solis, international SEO consultant %26 and founder of Orainti, believes that marketers should take advantage of SEO automation to ensure quality.
Mark Traphagen, vice president of product marketing and training at SEOClarity, agrees that we'll see automation. Writer, editor, marketing professional, digital nomad, feminist and mother bear. In addition, marketers can harness the power of video content. You can't argue with the fact that video is simply more attractive than text and graphics.
A survey conducted by Wyzowl shows that almost eight out of 10 users have purchased a software or application after watching the brand's video. Video content not only converts, but it's also what consumers want. Research shows that 53% of people want more video content in the future. Consequently, adapting to trending SEO best practices gives you the advantage and arsenal needed to compete with the heavyweights in your industry.
If you want to be aware of search results, it's essential to understand what the current SEO trends are and how they affect your marketing strategies. While it's always important to stay on top of the latest trends, several of the best SEO practices are here to stay and shouldn't be ignored to maintain strong site performance and ranking. These are the main SEO trends and ideas from Zen Media that every marketer should know for the next year. Whatever your niche market, it's essential to keep up with these SEO trends and adapt to the latest changes.
The SEO link building strategy has been around for longer and the trend shows no sign of slowing down. In addition, considering that more than 70% of Internet users focus on organic search results, knowing the latest trends in SEO has never been more important. So, if your brand doesn't have a solid SEO strategy and isn't familiar with the latest SEO trends, you'll find it difficult to optimize your ROI.