What are the biggest changes in seo trends over the past two years that will affect 2021?

Being aware of what's to come can help you plan a business and avoid potential sanctions or a massive drop in your website's ranking. Next, 11 experts from the Forbes Agency Council discuss some SEO trends and changes that are likely to affect the way companies promote and advertise online to reach their target audience this year. The most impactful trend is what mobile SEO looks like. More and more people are doing most of their searches through a mobile device.

If you're doing SEO for desktop computers and not for mobile devices, I'm sure your desktop ranking may be higher, but your mobile ranking could be terrible. Focusing on mobile SEO is important and will be even more so. Brodie Clark, SEO consultant at Brodie Clark Consulting, said that marketers should pay attention to what he calls “the quality effect of content on the entire site.” He adds that we can reasonably hypothesize that, with the new 4-page scrolling of the SERPs on mobile devices and the increase in images, the normal search will start to look much more like Discover. Aleyda Solis, international SEO consultant %26 and founder of Orainti, believes that marketers should take advantage of SEO automation to ensure quality.

Mark Traphagen, vice president of product marketing and training at SEOClarity, agrees that we'll see automation. Writer, editor, marketing professional, digital nomad, feminist and mother bear. While there is an increase in offline shopping, as people are finally free from the restrictions imposed by COVID-19, Google is uniting e-commerce facilities in a single space and actively developing and expanding shopping functions such as Merchant Center, Products, Google Shopping, etc. When it comes to Google and SEO trends for the next year, it's difficult to know how things will evolve.

The only thing that is 100% clear is that quality will prevail over quantity. So, don't neglect your SEO and dedicate enough resources to it. Remember that, unlike paid ads, SEO is a long-term game in which the results last longer. You have to keep up to date with the news to be aware of your SEO strategy, reading an article about next year's trends isn't enough.

Responsible for running global SEO campaigns for e-commerce stores and local SEO for companies around the world (UK, US). USA, Australia, Spain and much more). As YouTube's impact on SEO continues to increase, it's worth keeping in mind that your SEO strategy should include a video component. SEO is constantly changing, and keeping abreast of crucial trends helps keep your website performing at the highest level.

There's no reason why UX optimization can't be an integral part of your SEO strategy, and UX SEO gives you a framework to achieve that.

Lynette Kemme
Lynette Kemme

Total zombie junkie. Freelance bacon fan. Passionate twitter fan. Amateur social media scholar. Freelance foodaholic.