Follow SEO experts and opinion leaders on social media. Subscribe to the Google Search Central blog. Be active in communities and forums. Learn about SEO trends on a regular basis.
It's not enough to read an SEO blog every 6 months or read about SEO once a year. Spend time each week reading about SEO. In addition, consult a variety of sources for the most accurate overall picture, not just a blog or website. Since search engine algorithms are constantly evolving, you should be aware of the latest SEO trends.
Focus on search intent, use groups of keywords, optimize your content for structured snippets, and use video marketing. In addition, you should create long-form content, create a mobile-friendly website, and optimize your content for Google Discover. These tips will help you stay ahead of the curve and better serve your target audience. There are more than 200 ranking factors in Google's algorithm, which means that optimizing a website for search involves a lot of work.
Any SEO agency will tell you that, to remain effective and impactful, you must keep up to date with the latest SEO trends, as an algorithm change could wipe out your rankings. Search engine algorithms have taken a drastic shift towards user experience. The readability of the content, the speed of page loading, the user journey and the compatibility with mobile devices are just a few examples. While all the traditional elements of SEO, such as keywords and content length, are still important, they should be included in a very user-friendly experience.
Many SEO professionals and agencies use Twitter as a medium to discuss what's happening in the SEO industry. Therefore, keeping track of current SEO trends should be an integral part of your digital marketing strategy. In addition to using transmissions, you might want to follow some SEO profiles and ask questions to SEO professionals in the industry. One of the most effective ways to follow the latest SEO trends is to keep up with what your competitors are doing.
In short, current SEO goes hand in hand with providing an excellent user experience (UX) on your website and, because of the way things are changing, you can almost start calling SEO as UXO in the coming years. SEO content trends highlight that long-form content attracts more than three times as much traffic and is shared four times as much. By meeting other people in the industry, you can imitate their successful strategies, learn from their failures and stay on top of trends, and one of the best places to do that is at SEO conferences. There are a lot of SEO-related subreddits you can read to keep up to date on SEO changes and speculation.
With algorithms constantly evolving, new SEO trends appear frequently, meaning that digital marketers must remain vigilant, focused and adaptable. While high-quality content continues to dominate when it comes to the visibility of web pages, SEO trends evolve every year simply because search engine algorithms are continuously modified to make them smarter. SEO blogs are great for learning about general topics, as well as for learning about recent changes in the world of SEO.