Listen to the most downloaded B2B sales podcast in the world. However, rapidly changing digital trends can make your website look old and dated. While sometimes a redesign can be ideal, you might not have the time or money to invest in such a large project. To help you overcome this challenge, we've put together a list of 10 simple ways you can improve your website to make it more useful and useful.
According to Crazy Egg, white space around text and titles increases user attention by 20%. White space can also make your website look open, fresh and modern, and if your brand is consistent with these elements, it can help you communicate that feeling to the user. However, one disadvantage of white space to consider is that it actually takes up space. While search engines don't severely sanction you for minor 404 errors (page not found), the user will.
When a user approaches a link or image, they expect that link to take them to the next place they want to go. In short, finding a 404 error page annoys the user and makes them reconsider investing their time on their website (when they could probably go somewhere else to find a faster solution). In addition to the slow page load time, running into 404 is another very frustrating fact for a user, since it completely interrupts their journey through the website. To check if you have any 404 codes, you can configure Google's webmaster tools on your website and check for tracking errors.
You can also use this free 404 checker. As an additional resource, you can also ensure that when your user reaches a 404, they have the option to return to normal. Check out these great examples of 404 pages. Google takes the overall user experience into account when positioning your website.
You can create the best content, use an excellent inbound marketing strategy, but that will mean very little if the act of using your site is a real nightmare. According to Google, the average load time for a mobile landing page is 22 seconds. However, most visitors will leave a page if it takes longer than 3 seconds. This will result in a higher bounce rate, which will negatively affect search rankings.
Founder of QCKBOT and extraordinary data analyst. The search for trends and proven theories led this financial guru to the world of SEO. Thanks to the ability to take companies to the next level through organic search, it has the mission of revolutionizing traditional B2B consulting through high-impact, data-based results.
